Global Entertainment in 2026: How Bidnex Uses AI to Master Growth Uncertainty

Bidnex Business Director Yang Yun's Speech

As we navigate the landscape of 2026, the market for global social and entertainment apps is undergoing a profound transformation.

Many practitioners in the "Pan-Entertainment" sector face a common paradox: despite possessing proven domestic strategies and ample budgets, achieving long-term user retention overseas remains elusive. Aggressive user acquisition and following AI trends often yield only fleeting data spikes—high traffic with low retention.

The critical question for 2026 is: How do we build genuine, sustainable growth?

On December 26, at the "AI Era: Global Growth Guide for Pan-Entertainment" salon co-hosted by Alibaba Cloud, Bidnex, DeepClick, and RongCloud, we delivered our answer: In the second half of the globalization game, we must leverage technical "certainty" to combat market "uncertainty."

I. Industry Vision: AI as the Core Driver

At the event, industry leaders discussed how AI has evolved beyond a mere efficiency tool into the core engine for content production, user interaction, and growth operations.

Technical Infrastructure: Reshaping Production EfficiencyAI has become the new infrastructure for the entertainment industry. Wang Songtao, Director of Enterprise Globalization Solutions at Alibaba Cloud, noted that AI is reshaping the underlying logic of content production and distribution.

The Impact: Motion comic production cycles have been slashed from 50 days to just 25 using AI full-link generation. This allows high-frequency updates without compromising quality, setting a new pace for content creation.

Interaction Evolution: From Chatbot to AgentCao Hongyu, Solutions Expert at RongCloud, emphasized: "In social sectors, value isn't measured by how 'smart' a model is, but by retention, conversion, and cost."The industry has moved past simple Q&A interactions. AI Agents, with anthropomorphic logic and user memory, now actively manage conversations, break the ice, and guide users toward deep interactions. These agents are no longer passive tools but active drivers of business growth.

Innovation: Turning Clicks into ConnectionsLv Jiarun, Head of Marketing at DeepClick, argued that a click should not be a "one-and-done" transaction. Advanced marketing tech now allows us to convert a single click into a recurring private domain connection, fundamentally rewriting ROI calculations.

Marketing Efficiency: Precision via TechnologyYang Yun, Commercial Director at Bidnex, highlighted that amidst tightening privacy policies and traffic fluctuations, "spray-and-pray" tactics are obsolete.

The Strategy: We must use machine learning and refined operations to transform "uncertain" traffic exposure into "certain" user value, building sustainable growth paths even in a dynamic market.

II. The Bidnex Solution: Reconstructing "Growth Certainty"

To navigate this volatility, Bidnex employs a four-pillar strategy to ensure marketing effectiveness.

01. Global Resource Aggregation: A Robust Ecosystem

Stability in advertising results comes from a healthy traffic structure. Experience shows that diverse, first-party traffic sources offer the greatest resilience across market cycles.

Relying on a single source is no longer viable for refined growth. Effective strategy requires a flexible network of multi-channel, multi-tiered traffic. However, volume alone is not the metric; match rate and sustainability are.

Our Approach: Bidnex aggregates first-party developer traffic across global regions and verticals. We continuously optimize our media structure—retaining high-quality channels and eliminating inefficiencies—to ensure client budgets flow into credible, stable sources.

02. AI-Driven Algorithms: Dynamic Profiling & Value Tiering

Accessing traffic is only the first step; identifying high-LTV users is where conversion happens. Since user interests are fluid, we utilize a Dynamic User Profiling System that learns behaviors in real-time, ensuring targeting tags remain current.

We go further by implementing a Funnel-Based Layering System. This segregates users by intent, applying distinct strategies for each stage:

Cold Start: Focus on shallow interaction.Growth Phase: Guide toward payment.Stable Phase: Focus on deep retention.

Bidnex’s model moves from "Precise Identification" to "Deep Conversion," intelligently tilting budgets toward high-value segments to maximize investment efficiency.

03. Local Matrix: Cultural Adaptation & Precise Reach

Compelling creative is the door opener, but global success requires deep localization. A winning ad is not just a translation; it is a narrative that aligns with local cultural totems, memes, and festivals.

Furthermore, trusted local channels—beyond the major platforms—are vital. Local mainstream media and community platforms act as "trust filters" for new brands.

Our Capabilities: Bidnex deploys expert local optimization teams and designers across Southeast Asia, the Middle East, and beyond. We utilize A/B testing to refine creatives and leverage local resources to ensure your brand message truly resonates with the target audience.

04. Dual-Layer Risk Control: Anti-Fraud & Verification

Ensuring traffic authenticity is paramount. Fraud and fake traffic not only waste budget but distort data, leading to misguided decisions. Bidnex guarantees a "safety loop" through a dual mechanism:

Internal AI Modeling: We use real-time technical means to identify and intercept abnormal traffic and bot behavior before it impacts your budget.Third-Party Verification: We partner with authoritative platforms for cross-verification, privacy compliance, and attribution analysis.

Our Track Record: Bidnex’s commitment to quality has earned us recognition on AppsFlyer’s Global Performance Index and Pixalate’s Trusted CTV SSP list. Combined with our transparent reporting and responsive service, we ensure every marketing dollar is accounted for.

Conclusion

In the "Second Half" of global expansion, where AI reshapes the logic of growth, Bidnex believes that certainty cannot rely on a single technology. It stems from the synergy of a global traffic ecosystem, deep data algorithms, and a rigorous safety and service framework.

We remain committed to using technology to bridge the gap between user insight, precise reach, and efficient conversion, standing with our partners to secure sustainable growth in an uncertain world.